New York, NY - Steel Cake, the new watch company based in Brooklyn sets out to launch their introductory line of timepieces.

Emerging young designers, Matthew Burnett and James Nelson set to break the mold with new fashion-forward flavor to the watch industry with creations such as dog tag watches

Time has never been so fashionable. Steel Cake is the new watch company based out of Brooklyn founded by designer Matthew Burnett. Twenty-two year old Matthew is one of the youngest watch designers in the industry. Matthew is set to launch his first line of watches with good friend and co-founder James Nelson early this winter season. With such stylish creations as a dog tag watch, they are sure to make a prominent mark in the world of timepieces. This stainless steel dog tag pendent displays a small watch and is offered in black plated metal and regular stainless steel.This new accessory line is geared towards young adults that know what a huge impact the little things in life can create.

” We create based on a theory that people want to be able to express their individuality, we create for people to make a discernible statement of style.” - Matt

As one of the most artistically saturated urban areas in the world, Brooklyn, New York serves as an endless supply of inspiration for design.

” Technological advances have made many young adults rely on cell phones and computers to tell time. Its my goal to bring back the fashion appeal of watches with a new look”. - Matt

Don’t look to find Steel Cake watches in any local jewelry store.
Steel Cake is an exclusive watch brand now available at select
boutiques. Steel Cake watches are also available on their online
store (www.steelcake.com) . Steel Cake watches will be opening in boutiques in Los Angeles, Chicago, New York, and Detroit this winter. These trendy new watches are sure to excite the fashion industry this
season.

Yes. Thats right.. Zubaz Pants are BACK!!! Please dont buy them, not even to sleep in. They are not retro. They are a sick sad reminded of how LAME the 90’s WERE! The pants were first made popular by weightlifters and overweight sports fans and it should stay that way.. in the past. I understand that everyone wants a piece of the “retro fads” that are overwhelming the world today, but this was a bad fad even when it was in its own time. Take a look at the photo below. There it no forgiving that. I plead with all of you, dont do it.

Theres a new designer in Portland and she needs some damn attention. Shesho Designs provides fashionable and affordable apparel for hip young adults. Sheshocomes from a place you can feel good about,The Great Northwest, but more specifically, Portland (Oregon). Krista Kelly, founder of Shesho Designs, was inspired to explore fashion design after spending three months in Buenos Aires Argentina the winter of 2006. Her work is heavily influenced by South American fashion and the graffiti art that she documented in Argentina. After returning to her home town of Bellingham Washington, she soon moved to Portland. Portland proved to be an inspiration to her as well, with a rich local fashion scene and graffiti culture. As a perk, she places a heavy emphasis on recycled clothing and redesigned vintage material, using recycled products in approximately 60% of her designs. Shesho offers colorful and original items such as necklaces, t-shirts, knit fanny-packs, and hot pants, with more items planned for the future. Her current line includes necklaces, t-shirts, knit fanny-packs, and hot pants. You can find her products at Portland Saturday Market and at Frock boutique at 1439 NE Alberta, Portland Oregon.
You can also Keep an eye on Krista and her blossoming Portland based company, Shesho Designs, by visiting the website.