Constantina, Interesting Business Model via Australia
I don’t write about hot women’s clothing very often. Mostly because I’m just not all that into it but Constantina struck me as crossing the line from snobby high fashion into the realms of the fashion conscious shopper – bother environmentally and style wise, and whether they intended to or not.
Their designs span from fun and funky to the kinds of dresses you see in 90′s rich-bitch movies – minus the shoulder pads. Last night I watched A Shrimp on the Barbie with Cheech Marin (don’t laugh, it’s actually a really great movie) and not only was one of my favorite companies, Stussy, on the hat, shirt and jacket of Cheech throughout the entire film but his co-star Emma Samms wore a constant supply of rich-bitch dresses and mini jackets. One thing I always love about 80s and 90s movies is the fashion and I often wonder why people don’t still dress like that (although they may in rich circles, I wouldn’t know).
It just so happens to be that Constantina, being from Australia, Â shows much of the same fashion gusto seen in A Shrimp on the Barbie by complete coincidence I’m sure. Slinky tight dresses, jumpsuits, ripped tees, animal prints and priceless body flattering fits, especially around the shoulders and waist.
What makes the company cross the line from posh cleb obsessed fashion is
1.They’re Australian
2. They don’t sell their items in retail stores, only online and at home showings. In the true style of Avon and Cutco Knives, they come door to door to sell you rockin fashion. Who else does that?
3. Because they don’t sell in retail stores they avoid mass producing their products – prices stay low and pieces stay somewhat exclusive.
4. They have names for their collections like “Safari nights” , “Tribal Resort”, “Native Retreat” and “Sunset Camouflage”  - slightly humorous in the best style – the completely serious style.
Here’s a few of the styles I like and are especially  reminiscent of 90′s rich bitch movies:
Tribal Resort Mini Dress
Sunset Camouflage Printed Tee
Safari Nights Studded Dress
Safari Nights Shorts & Ripped Tank
Like I said, you wont be finding them in retail stores and assuming most of you dont live in Australia, you wont be getting a home visit from these styles anytime soon. Maybe they’ll be shipping internationally soon but for now you can check out their styles, copy them, be jealous or pine for them here. Â http://www.constantina.com.au
For the most part I like them as an interesting business model. A punky designer keeping it real school Avon style (you know at least half of your moms sold avon).
