A much awaited designer for us, The Hellers, has emerged with their new collection and brand new website!
We featured The Hellers over a year ago in a post about using Holga Cameras for fashion photos, their style and appeal was huge and people wanted to know where to buy their beautiful pieces. Well, the time has come and The Hellers new SS2012 collection is live and as beautiful as ever imagined.
Their collection features flowing pieces, original patterns and innovative and modern designs throughout, while also employing a touch of strangeness, their most endearing feature.
Designed and produced in Tel Aviv, Israel, The Hellers offers a worldly and timeless collection or pieces. Abandoning the restrictions of “seasonal” fashion, their pieces are meant to span all seasons and be worn with reckless abandon for the socially constructed timelines designed by the fashion industry. I have great respect for any company that isn’t out to sell you a new piece every 3 months but rather creates pieces that will last you a lifetime, be appropriate for any time or place, and make you look awesome at the same time.
Launched in 2008, The Hellers is comprised of siblings Dania and Yoram Heller, who are based out of Tel Aviv and Los Angeles.
This new collection featured Kimono inspired pieces, silks, digital (almost 3d) patterns, metallics (my favorite), crop tops and bustiers, comfortable and flattering parachuting pants, and beautifully cut dresses. The whole collection is a dream.
