Habit: Clean Beauty That’s Inclusive, Inside and Out

Hey eco-conscious beauties! Today, I’m diving into a brand that’s been ticking all my ethical and aesthetic boxes lately: Habit Cosmetics. Founded by a Aja Frierson, a woman of color who saw a gap in the clean beauty market, Habit is all about creating high-performance, inclusive nail polish and muli-purpose tints that are kind to your skin, the planet, animals, and your wallet. Here’s why I’m obsessed:

Clean Beauty for Everyone: ‍♀️‍♀️

Let’s be real, clean beauty can sometimes feel a little…pale. Habit gets it. Their products are formulated for ALL skin tones, with a range curated by a former fashion industry colorist. Finally, clean makeup that pops on melanin-rich complexions! Plus, all their products are vegan and cruelty-free, because healthy beauty shouldn’t come at the expense of animals.

Sustainable Style:

Habit walks the walk when it comes to sustainability. They’re the only makeup brand using recycled plastic packaging, and they don’re stop there. FSC-certified paperboard boxes and bamboo overcaps on full-size polishes minimize plastic waste, showing their commitment to a greener beauty routine. You can look good and feel good knowing you’re making a positive impact.

Giving Back, Big Time:

Habit isn’t just about selling makeup, they’re about making a difference. They’re proud members of 1% for the Planet, donating a portion of their sales to environmental organizations like The Ocean Cleanup. They’re also deeply invested in their local community, giving back to Summaeverythang Community Center which provides fresh produce to food deserts in LA. That’s the kind of brand loyalty I can get behind!

Habit: More Than Just a Name

Habit is more than a brand, it’s a movement for inclusive, high-performing clean beauty. From their commitment to diversity to their eco-conscious practices, they’re setting a new standard in the industry. So, if you’re looking for makeup that looks good, does good, and works for every shade of beautiful, check out Habit. You won’t be disappointed!

Check out all their beautiful nail colors and colorful face tints on their website: HabitCosmetics.com

**Have you tried Habit yet? What are your favorite clean beauty brands? Let me know in the comments below! **

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