How to Start Your Own Fashion Label

Fashion is a creative outlet much like any other art; the only difference is that it is very lucrative. The luxury market is valued at 339.4 billion USD worldwide. Womenswear and menswear are prominent, and then you have the bridal market, children’s wear, and sports footwear, accessories, jewelry, and so much more. These numbers reach trillions, and the fashion industry itself is responsible for nearly 60 million jobs.

The fashion industry is one of the most powerful industries in the world, and everyone can carve their own piece from it. All you need to do is to follow this guide on how to start your own fashion label.


Find a Niche in the Market

Fashion is a massive industry, and the big, fast fashion stores make up most of the market. This can make it difficult for small time and new designers, which is why it can be ideal to craft a niche. Perhaps you create petite clothes for women under 5 feet. Perhaps you create clothes that are completely sustainable, and so on. By choosing a niche, you can better justify the price of clothing that will help customers buy your clothes over bigger brands.


Acquire Funding

Creating products, branding, your website, getting professional photos taken of your clothes – this all takes money, and the more you invest in your personal brand, the better. People trust brands that take pride in their aesthetic because it means someone – either you, a bank or a third-party investor, believes in you. That is why before you can think about starting a brand, you need funding. Budget out what you need to create your collection, website, and promotional materials. Then leave some money for advertising and collaborating. If you have a credit score of over 600, you can then visit to learn about how peer-to-peer lending can help you fund your dream.


Create Your Collection

The next step is, of course, to create your collection. This will involve a design process, and then an outsourcing process. You won’t be able to make every garment by hand unless, of course, that is the niche that you are catering to. You will very likely need to first find a factory that you can send your designs to be made. This will have to be quality checked, so be careful with who you partner with.


Start Selling

The next step is to start selling. There are many different ways that you can do this, and you need to do them all. Start first by creating an online store and building up your social media profiles. This way you can start selling directly without a middle-man. The second step is to find and partner with boutiques who would love to sell your products in store. Finally, partner with influencers to expand your reach and increase your sales.

Starting and managing a successful fashion brand is not easy. It will require a lot of consistent work and passion. If you persist and plan accordingly, you can become a success. Just never give up on yourself.

One thought on “How to Start Your Own Fashion Label

  1. Great tips. I think fashion design students should have realistic expectations when creating a startup business.

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