Recently I was a surprised by an email I received about a new jewelry line, by a well known existing company – an fairly expensive company normally, and in the email was jewelry that looked exactly like a much more affordable company from the U.K. The jewelry in the email is Wildfox, a company who’s stuff I always like – and although I usually refuse to pay $90 for a tee shirt and $198 for a sweater, I do own one Wildfox sweater, bought I got at an awesome discount of course. I’m not sure why they decided to get into jewelry but I’m…