Photos of the day: Preppy Chic

When I was in high school it was never cool to be preppy, but “preppy” has taken on a whole new meaning over the years and become a really diverse and even retroesque style in itself. From button down chiffon to knitted grandpa cardigans, a whole new era of style, previously shunned by the hip, can now belong to us all. Chiffon and Water: Russia By Melnik Lena Daily dose: Toronto By pamlau São Paulo Prep by Lilian Larrañaga Freya Mavor: London by

Photo of the day: StPetersburg, Narvskie

By smolnikov_ Really amazing dress and purse! Wish I could find out more about them. Thanks Russia! And to all my Russian readers, please share some shops you buy cool clothes at and some local blogs! I want to make a StPetersburg or Moscow page (preferably both). спасибо!